diff --git a/popcorn/Assets/MyGame/Scenes/CornField/Scripts/CornField.cs b/popcorn/Assets/MyGame/Scenes/CornField/Scripts/CornField.cs
index 501f0bd6..8b273e08 100644
--- a/popcorn/Assets/MyGame/Scenes/CornField/Scripts/CornField.cs
+++ b/popcorn/Assets/MyGame/Scenes/CornField/Scripts/CornField.cs
@@ -83,13 +83,26 @@ public class CornField : MonoBehaviour
         
         CoinManager.Instance.ChangeCoin(gameData.Coin);
         HeartMeter.Instance.Initialize(gameData.ViewedShopLevel, gameData.Heart);
-        GameDataObserver.Instance.ShopLevelUpdate
-            .Where(x => x && !isFertilizing)
-            .Subscribe(x =>
+        
+        // ハートゲージがフルかつダイアログが開いていない場合レベルアップ
+        GameDataObserver.Instance.SceneCounter
+            .DistinctUntilChanged()
+            .CombineLatest(HeartMeter.Instance.FulledHeart, (count, fulled) => count == 1 && fulled)
+            .Where(x => x)
+            .DelaySubscription(TimeSpan.FromSeconds(.4f))
+            .Subscribe(_ =>
             {
-                LocalCacheManager.Save(ShopLevelUp.DataTag, gameData.ViewedShopLevel + 1);
-                TransitionManager.Instance.LoadSceneAdditive(GameScenes.StoreLevel);
+                ShopLevelUp.ShowDialog(gameData.ViewedShopLevel + 1);
             }).AddTo(this);
+
+        GameDataObserver.Instance.HeartObserver
+            .DistinctUntilChanged()
+            .Pairwise()
+            .Subscribe(pair =>
+            {
+                HeartMeter.Instance.AddHeart(pair.Current - pair.Previous);
+            }).AddTo(this);
+        
         counterView.Initialize(gameData.CornSeed);
         additionView.Initialize(0);
         SetData();
diff --git a/popcorn/Assets/MyGame/Scenes/Main/Scripts/BulkOrder.cs b/popcorn/Assets/MyGame/Scenes/Main/Scripts/BulkOrder.cs
index 3c39be0f..6a587aa3 100644
--- a/popcorn/Assets/MyGame/Scenes/Main/Scripts/BulkOrder.cs
+++ b/popcorn/Assets/MyGame/Scenes/Main/Scripts/BulkOrder.cs
@@ -115,7 +115,6 @@ public class BulkOrder : MonoBehaviour
                 CoinManager.Instance.AddCoin(bulkOrderData.rewardCoin + bonus);
                 gameData.Coin = CoinManager.Instance.OwnCoin;
                 gameData.Heart += bulkOrderData.rewardHeart;
-                HeartMeter.Instance.AddHeart(bulkOrderData.rewardHeart);
                 
                 // カウントリセット
                 gameData.OrderConditionCount = 0;
diff --git a/popcorn/Assets/MyGame/Scenes/Main/Scripts/KitchenManager.cs b/popcorn/Assets/MyGame/Scenes/Main/Scripts/KitchenManager.cs
index 2abae97f..059d6a39 100644
--- a/popcorn/Assets/MyGame/Scenes/Main/Scripts/KitchenManager.cs
+++ b/popcorn/Assets/MyGame/Scenes/Main/Scripts/KitchenManager.cs
@@ -54,8 +54,7 @@ public class KitchenManager : MonoBehaviour
                 gameData.CornSeed = 90;
                 gameData.Coin = 10;
                 // 店舗レベル1達成表示
-                LocalCacheManager.Save(ShopLevelUp.DataTag, 1);
-                LocalCacheManager.Save(ShopLevelUp.CallbackTag, new Action(() =>
+                ShopLevelUp.ShowDialog(1, () =>
                 {
                     TutorialManager.Instance.ShowTutorialConversation(1, () =>
                     {
@@ -67,8 +66,7 @@ public class KitchenManager : MonoBehaviour
                             DestroyImmediate(go);
                         }).AddTo(this);
                     });
-                }));
-                TransitionManager.Instance.LoadSceneAdditive(GameScenes.StoreLevel);
+                });
             }
             else if (TutorialManager.Instance.Index == 6)
             {
@@ -100,12 +98,28 @@ public class KitchenManager : MonoBehaviour
         
         CoinManager.Instance.ChangeCoin(gameData.Coin);
         HeartMeter.Instance.Initialize(gameData.ViewedShopLevel, gameData.Heart);
-        GameDataObserver.Instance.ShopLevelUpdate
+        
+        // ハートゲージがフルかつダイアログが開いていない場合レベルアップ
+        GameDataObserver.Instance.SceneCounter
+            .DistinctUntilChanged()
+            .CombineLatest(HeartMeter.Instance.FulledHeart, (count, fulled) => count == 1 && fulled)
             .Where(x => x)
-            .Subscribe(x =>
+            .DelaySubscription(TimeSpan.FromSeconds(.4f))
+            .Subscribe(_ =>
             {
-                LocalCacheManager.Save(ShopLevelUp.DataTag, gameData.ViewedShopLevel + 1);
-                TransitionManager.Instance.LoadSceneAdditive(GameScenes.StoreLevel);
+                if (gameData.isFirstPlay)
+                {
+                    return;
+                }
+                ShopLevelUp.ShowDialog(gameData.ViewedShopLevel + 1);
+            }).AddTo(this);
+
+        GameDataObserver.Instance.HeartObserver
+            .DistinctUntilChanged()
+            .Pairwise()
+            .Subscribe(pair =>
+            {
+                HeartMeter.Instance.AddHeart(pair.Current - pair.Previous);
             }).AddTo(this);
 
         kitchenView.Initialize();
diff --git a/popcorn/Assets/MyGame/Scenes/marketing/Scripts/Market.cs b/popcorn/Assets/MyGame/Scenes/marketing/Scripts/Market.cs
index c1aa1e62..dd176f9c 100644
--- a/popcorn/Assets/MyGame/Scenes/marketing/Scripts/Market.cs
+++ b/popcorn/Assets/MyGame/Scenes/marketing/Scripts/Market.cs
@@ -200,9 +200,9 @@ public class Market : SingletonMonoBehaviour<Market>
             var flavors = orders.Select(x => displayFlavors[x]).ToList();
             var coin = SellPopcorn(flavors);
             
-            // 獲得処理
-            gameData.Coin += coin;
-            gameData.Heart += customers.Count;
+            // 獲得処理（遅延追加用変数に加算）
+            gameData.WaitAddCoin += coin;
+            gameData.WaitAddHeart += customers.Count;
             GameDataManager.SaveGameData();
             
             // 商品補充
@@ -226,12 +226,20 @@ public class Market : SingletonMonoBehaviour<Market>
 
             this.CallWaitForSeconds(waitSellTime, () =>
             {
+                // 獲得処理
+                gameData.MoveCoin(coin);
+                GameDataManager.SaveGameData();
+                
                 sellObservable.OnNext(coin);
                 sellOrderSubject.OnNext(orders);
                 CheckStock(gameData.ShopStock);
 
                 this.CallWaitForSeconds(waitRefillTime, () =>
                 {
+                    // 獲得処理
+                    gameData.MoveHeart(customers.Count);
+                    GameDataManager.SaveGameData();
+
                     refillSubject.OnNext((isReorder, refillList));
                     foreach (var controller in customers)
                     {
diff --git a/popcorn/Assets/MyGame/Scenes/marketing/Scripts/MarketManager.cs b/popcorn/Assets/MyGame/Scenes/marketing/Scripts/MarketManager.cs
index 3cc86422..6d09a24e 100644
--- a/popcorn/Assets/MyGame/Scenes/marketing/Scripts/MarketManager.cs
+++ b/popcorn/Assets/MyGame/Scenes/marketing/Scripts/MarketManager.cs
@@ -74,12 +74,16 @@ public class MarketManager : MonoBehaviour
 
         CoinManager.Instance.ChangeCoin(gameData.Coin);
         HeartMeter.Instance.Initialize(gameData.ViewedShopLevel, gameData.Heart);
-        GameDataObserver.Instance.ShopLevelUpdate
-            .Where(x => x && !market.IsPromotion.Value)
-            .Subscribe(x =>
+        
+        // ハートゲージがフルかつダイアログが開いていない場合レベルアップ
+        GameDataObserver.Instance.SceneCounter
+            .DistinctUntilChanged()
+            .CombineLatest(HeartMeter.Instance.FulledHeart, (count, fulled) => count == 1 && fulled)
+            .Where(x => x)
+            .DelaySubscription(TimeSpan.FromSeconds(.4f))
+            .Subscribe(_ =>
             {
-                LocalCacheManager.Save(ShopLevelUp.DataTag, gameData.ViewedShopLevel + 1);
-                TransitionManager.Instance.LoadSceneAdditive(GameScenes.StoreLevel);
+                ShopLevelUp.ShowDialog(gameData.ViewedShopLevel + 1);
             }).AddTo(this);
         
         productDataList = SpreadsheetDataManager.Instance.GetBaseDataList<ProductData>(Const.ProductDataSheet);
diff --git a/popcorn/Assets/MyGame/Scenes/marketing/Scripts/ProductManagement.cs b/popcorn/Assets/MyGame/Scenes/marketing/Scripts/ProductManagement.cs
index 54078aa3..674995e1 100644
--- a/popcorn/Assets/MyGame/Scenes/marketing/Scripts/ProductManagement.cs
+++ b/popcorn/Assets/MyGame/Scenes/marketing/Scripts/ProductManagement.cs
@@ -40,12 +40,24 @@ public class ProductManagement : MonoBehaviour
         var gameData = GameDataManager.GameData;
         CoinManager.Instance.ChangeCoin(gameData.Coin);
         HeartMeter.Instance.Initialize(gameData.ViewedShopLevel, gameData.Heart);
-        GameDataObserver.Instance.ShopLevelUpdate
+        
+        // ハートゲージがフルかつダイアログが開いていない場合レベルアップ
+        GameDataObserver.Instance.SceneCounter
+            .DistinctUntilChanged()
+            .CombineLatest(HeartMeter.Instance.FulledHeart, (count, fulled) => count == 1 && fulled)
             .Where(x => x)
-            .Subscribe(x =>
+            .DelaySubscription(TimeSpan.FromSeconds(.4f))
+            .Subscribe(_ =>
             {
-                LocalCacheManager.Save(ShopLevelUp.DataTag, gameData.ViewedShopLevel + 1);
-                TransitionManager.Instance.LoadSceneAdditive(GameScenes.StoreLevel);
+                ShopLevelUp.ShowDialog(gameData.ViewedShopLevel + 1);
+            }).AddTo(this);
+
+        GameDataObserver.Instance.HeartObserver
+            .DistinctUntilChanged()
+            .Pairwise()
+            .Subscribe(pair =>
+            {
+                HeartMeter.Instance.AddHeart(pair.Current - pair.Previous);
             }).AddTo(this);
 
         // 補充方法設定
diff --git a/popcorn/Assets/MyGame/Scenes/marketing/Scripts/ShopLevelUp.cs b/popcorn/Assets/MyGame/Scenes/marketing/Scripts/ShopLevelUp.cs
index def4866f..7a3b6b28 100644
--- a/popcorn/Assets/MyGame/Scenes/marketing/Scripts/ShopLevelUp.cs
+++ b/popcorn/Assets/MyGame/Scenes/marketing/Scripts/ShopLevelUp.cs
@@ -9,8 +9,8 @@ using UnityEngine.UI;
 
 public class ShopLevelUp : MonoBehaviour
 {
-    public static readonly string DataTag = "ShopLevelUpData";
-    public static readonly string CallbackTag = "ShopLevelUpCallback";
+    private static readonly string DataTag = "ShopLevelUpData";
+    private static readonly string CallbackTag = "ShopLevelUpCallback";
     private static readonly int OpenTrigger = Animator.StringToHash("OpenTrigger");
     private static readonly int CloseTrigger = Animator.StringToHash("CloseTrigger");
     
@@ -58,8 +58,8 @@ public class ShopLevelUp : MonoBehaviour
         var productList = SpreadsheetDataManager.Instance.GetBaseDataList<ProductData>(Const.ProductDataSheet);
         var shopLevelList = SpreadsheetDataManager.Instance.GetBaseDataList<ShopLevelData>(Const.ShopLevelDataSheet);
         shopLevelText.text = shopLevel.ToString();
-        achievementText.text = shopLevelList.First(data => data.shopLevel == shopLevel).achievement;
-        recipeNameText.text = productList.First(data => data.shopLevel == shopLevel).name;
+        achievementText.text = shopLevelList.FirstOrDefault(data => data.shopLevel == shopLevel)?.achievement ?? "";
+        recipeNameText.text = productList.FirstOrDefault(data => data.shopLevel == shopLevel)?.name ?? "";
 
         summaryObject.SetActive(false);
         this.CallWaitForSeconds(1f, () =>
@@ -87,4 +87,11 @@ public class ShopLevelUp : MonoBehaviour
             LocalCacheManager.Remove(CallbackTag);
         }
     }
+
+    public static void ShowDialog(int level, Action onComplete = null)
+    {
+        LocalCacheManager.Save(DataTag, level);
+        LocalCacheManager.Save(CallbackTag, onComplete);
+        TransitionManager.Instance.LoadSceneAdditive(GameScenes.StoreLevel);
+    }
 }
diff --git a/popcorn/Assets/MyGame/Scenes/shopping/Scripts/Shopping.cs b/popcorn/Assets/MyGame/Scenes/shopping/Scripts/Shopping.cs
index 450333d9..15a1f73e 100644
--- a/popcorn/Assets/MyGame/Scenes/shopping/Scripts/Shopping.cs
+++ b/popcorn/Assets/MyGame/Scenes/shopping/Scripts/Shopping.cs
@@ -19,12 +19,24 @@ public class Shopping : MonoBehaviour
         var gameData = GameDataManager.GameData;
         CoinManager.Instance.ChangeCoin(gameData.Coin);
         HeartMeter.Instance.Initialize(gameData.ViewedShopLevel, gameData.Heart);
-        GameDataObserver.Instance.ShopLevelUpdate
+        
+        // ハートゲージがフルかつダイアログが開いていない場合レベルアップ
+        GameDataObserver.Instance.SceneCounter
+            .DistinctUntilChanged()
+            .CombineLatest(HeartMeter.Instance.FulledHeart, (count, fulled) => count == 1 && fulled)
             .Where(x => x)
-            .Subscribe(x =>
+            .DelaySubscription(TimeSpan.FromSeconds(.4f))
+            .Subscribe(_ =>
             {
-                LocalCacheManager.Save(ShopLevelUp.DataTag, gameData.ViewedShopLevel + 1);
-                TransitionManager.Instance.LoadSceneAdditive(GameScenes.StoreLevel);
+                ShopLevelUp.ShowDialog(gameData.ViewedShopLevel + 1);
+            }).AddTo(this);
+
+        GameDataObserver.Instance.HeartObserver
+            .DistinctUntilChanged()
+            .Pairwise()
+            .Subscribe(pair =>
+            {
+                HeartMeter.Instance.AddHeart(pair.Current - pair.Previous);
             }).AddTo(this);
         
         // 一覧データ
diff --git a/popcorn/Assets/MyGame/Scripts/GameDataManager.cs b/popcorn/Assets/MyGame/Scripts/GameDataManager.cs
index e7509a59..77487ecf 100644
--- a/popcorn/Assets/MyGame/Scripts/GameDataManager.cs
+++ b/popcorn/Assets/MyGame/Scripts/GameDataManager.cs
@@ -135,6 +135,12 @@ public sealed class GameData {
     // フライパン
     [DataMember(Name = "Data39")] 
     public int SelectedPanId;
+
+    // 遅延追加用加算枠
+    [DataMember(Name = "Data40")] 
+    public int WaitAddCoin;
+    [DataMember(Name = "Data41")] 
+    public int WaitAddHeart;
     
     // mission
     [DataMember(Name = "Data1001")] 
@@ -291,6 +297,26 @@ public sealed class GameData {
         kitchenRefreshTime = DateTime.UtcNow.ToBinary();
     }
 
+    public void MoveCoin(int value)
+    {
+        // 退避していたコインを加算
+        WaitAddCoin -= value;
+        Coin += value;
+    }
+
+    public void MoveHeart(int value)
+    {
+        WaitAddHeart -= value;
+        Heart += value;
+    }
+
+    public void MoveAllWaitValue()
+    {
+        Debug.Log($"WaitAddValue:{WaitAddCoin},{WaitAddHeart}");
+        MoveCoin(WaitAddCoin);
+        MoveHeart(WaitAddHeart);
+    }
+
     // public void ChangeAvatar(AvatarData avatarData){
     //     newAvatarIdList.Remove(avatarData.id);
     // }
diff --git a/popcorn/Assets/MyGame/Scripts/GameDataObserver.cs b/popcorn/Assets/MyGame/Scripts/GameDataObserver.cs
index bdc36c0c..5516f471 100644
--- a/popcorn/Assets/MyGame/Scripts/GameDataObserver.cs
+++ b/popcorn/Assets/MyGame/Scripts/GameDataObserver.cs
@@ -23,7 +23,8 @@ public class GameDataObserver : SingletonMonoBehaviour<GameDataObserver>
     private readonly BoolReactiveProperty updateMissionAchieved = new BoolReactiveProperty();
     public IReadOnlyReactiveProperty<bool> UpdateMissionAchieved => updateMissionAchieved;
 
-    public IObservable<bool> ShopLevelUpdate { get; private set; }
+    public IObservable<int> HeartObserver => heartObserver;
+    public IObservable<int> SceneCounter => sceneCounter;
 
     private void Start()
     {
@@ -49,26 +50,6 @@ public class GameDataObserver : SingletonMonoBehaviour<GameDataObserver>
                 hasRecipeObserver.OnNext(gameData.MyRecipes.Length);
                 deliveredBulkOrderObserver.OnNext(gameData.BulkOrderDeliveredCount);
             }).AddTo(this);
-
-        ShopLevelUpdate = Observable.CombineLatest(
-                heartObserver.DistinctUntilChanged(),
-                sceneCounter.DistinctUntilChanged().Delay(TimeSpan.FromSeconds(.4f)),
-                (heart, sceneCount) =>
-                {
-                    var viewedLevel = GameDataManager.GameData.ViewedShopLevel;
-                    if (viewedLevel == 0 && GameDataManager.GameData.isFirstPlay)
-                    {
-                        return false;
-                    }
-                    var currentLevel = levelList.LastOrDefault(data => data.heart <= heart)?.shopLevel ?? 1;
-                    return currentLevel > viewedLevel && sceneCount == 1;
-                })
-            .DistinctUntilChanged()
-            .Publish(false)
-            .RefCount();
-#if UNITY_EDITOR
-        // ShopLevelUpdate.Subscribe(x => { Debug.Log($"change:{x}"); });
-#endif
         
         // ミッション達成チェッカー
         var missionList = SpreadsheetDataManager.Instance.GetBaseDataList<MissionData>(Const.MissionDataSheet);
diff --git a/popcorn/Assets/MyGame/Scripts/HeartMeter.cs b/popcorn/Assets/MyGame/Scripts/HeartMeter.cs
index 1700a6e0..37418a60 100644
--- a/popcorn/Assets/MyGame/Scripts/HeartMeter.cs
+++ b/popcorn/Assets/MyGame/Scripts/HeartMeter.cs
@@ -3,6 +3,7 @@ using System.Collections.Generic;
 using System.Linq;
 using TMPro;
 using UniRx;
+using UniRx.Triggers;
 using UnityEngine;
 using UnityEngine.UI;
 
@@ -11,14 +12,17 @@ public class HeartMeter : SingletonMonoBehaviour<HeartMeter>
     [SerializeField] private Slider slider;
     [SerializeField] private TextMeshProUGUI heartLevel;
     [SerializeField] private GameObject maxObject;
+    [SerializeField] private float duration = .5f;
 
     private Coroutine coroutine;
     private List<ShopLevelData> shopLevelList = new List<ShopLevelData>();
     private int currentHeartCount;
     private int maxLevel;
+    private readonly CompositeDisposable compositeDisposable = new CompositeDisposable();
     private readonly ReactiveProperty<float> viewHeartCount = new ReactiveProperty<float>();
     private readonly ReactiveProperty<int> shopLevel = new ReactiveProperty<int>();
-    private CompositeDisposable compositeDisposable = new CompositeDisposable();
+    private readonly ReactiveProperty<bool> fulledHeart = new ReactiveProperty<bool>();
+    public IObservable<bool> FulledHeart => fulledHeart.DistinctUntilChanged();
 
     private float minHeart;
     private float maxHeart;
@@ -32,7 +36,11 @@ public class HeartMeter : SingletonMonoBehaviour<HeartMeter>
     {
         shopLevel.AddTo(this);
         viewHeartCount.AddTo(this);
+        fulledHeart.AddTo(this);
         compositeDisposable.AddTo(this);
+#if UNITY_EDITOR
+        fulledHeart.Subscribe(x => { Debug.Log($"fulled:{x}"); });
+#endif
     }
 
     public void Initialize(int newShopLevel = 0, int newHeartCount = 0)
@@ -57,7 +65,7 @@ public class HeartMeter : SingletonMonoBehaviour<HeartMeter>
         SetShopLevel(newShopLevel);
     }
     
-    public void SetHeart(int heartCount)
+    private void SetHeart(int heartCount)
     {
         currentHeartCount = heartCount;
         viewHeartCount.SetValueAndForceNotify(heartCount);
@@ -75,6 +83,7 @@ public class HeartMeter : SingletonMonoBehaviour<HeartMeter>
         maxHeart = shopLevelList.FirstOrDefault(data => data.shopLevel == level + 1)?.heart ?? minHeart;
         if (animate)
         {
+            fulledHeart.Value = false;
             var tmpCount = currentHeartCount - (int)minHeart;
             SetHeart((int)minHeart);
             AddHeart(tmpCount);
@@ -82,19 +91,27 @@ public class HeartMeter : SingletonMonoBehaviour<HeartMeter>
         else
         {
             viewHeartCount.SetValueAndForceNotify(currentHeartCount);
+            fulledHeart.Value = currentHeartCount >= maxHeart && shopLevel.Value < maxLevel;
         }
     }
     public void AddHeart(int value)
     {
         this.SafeStopCoroutine(coroutine);
         currentHeartCount += value;
-        coroutine = this.CallWaitForSeconds(1f, () =>
+        coroutine = this.CallWaitForSeconds(duration, () =>
         {
             SetHeart(currentHeartCount);
         });
-        this.CallLerp(1f, f =>
-        {
-            viewHeartCount.Value = Mathf.Min(currentHeartCount, viewHeartCount.Value + value * f);
-        });
+        var fixValue = Mathf.Min(value, maxHeart);
+        this.UpdateAsObservable()
+            .Select(_ => Time.deltaTime / duration)
+            .Take(TimeSpan.FromSeconds(duration))
+            .Subscribe(t =>
+            {
+                viewHeartCount.Value += fixValue * t;
+            }, () =>
+            {
+                fulledHeart.Value = currentHeartCount >= maxHeart && shopLevel.Value < maxLevel;
+            }).AddTo(this);
     }
 }
\ No newline at end of file
diff --git a/popcorn/Assets/MyGame/Scripts/InitializeUnitySettings.cs b/popcorn/Assets/MyGame/Scripts/InitializeUnitySettings.cs
index a3962ef9..cd7ed8de 100644
--- a/popcorn/Assets/MyGame/Scripts/InitializeUnitySettings.cs
+++ b/popcorn/Assets/MyGame/Scripts/InitializeUnitySettings.cs
@@ -27,5 +27,9 @@ public sealed class InitializeUnitySettings : MonoBehaviour {
         Application.targetFrameRate = 60;
 
         Input.multiTouchEnabled = false;
+        
+        // 遅延させていたパラメータを追加
+        GameDataManager.GameData.MoveAllWaitValue();
+        GameDataManager.SaveGameData();
     }
 }